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【藝喆設計彭俊中】杯盞新釀粹藝細品悠香豐淳

2024.10.07

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設計概念 Design Concept

琥珀色酒液漸升，白銀色冰塊輕搖，醇厚的酒香縈繞每處角落……當吊燈逐盞暗去，高挑的純黑天壁托起燈泡的星點，整個空間彷彿邀請人們靜下繁忙的生活，在迷人夜幕下斟一杯精釀美酒、賞一片璀璨星空。人生如此，夫復何求。

呼應場域販售酒類的業務，藝喆設計彭俊中設計總監透過堆疊顏色相異的方形木支架，營造浮冰美酒的意象，並一改過往酒業色彩紛呈的印象，以簡約黑白搭配溫潤木質，為對比美感增添一抹暖意，構築出自在悠閒的選酒商空，讓每位訪客因酒微醺之際，更心醉於空間之美。

Pour some amber liquor with crystal ice cubes, and let the rich scent brim into each corner. As the pendant light turns low, the starry glitter against the murky ceiling invites people to leave their hectic lives and drink under the mesmerizing night sky.

Yì Zhe Design's design director PENG CHUN CHUNG used layering various colored cube frames to deliver an image of liquor with floating ice, presenting the liquor retail business. Black and white as dominant color schemes match a warm timber tone to feature contrasting interest with a balmy touch. Respectively, we contributed to a cozy business space for the customers indulging in the view more than alcohol.

設計手法 Design Techniques

星夜美酒燈光創想
Stunning lighting Design Complements a Starry Night Sky

場域周遭運用玫瑰金、金、銀三色的木支架堆疊於上方，呈現漸層酒液與浮冰的概念，令人迅速理解商空性質，創造具氣度的深刻特色，同時代表美酒需經過時間堆砌，方能釀出美好滋味，而架內裝設眾多小巧燈泡，結合吊燈和展示櫃內的線燈，替挑高空間提供充足亮度，也可依據需求分別調控照明，營造猶如夜半星空的情境，徹底放鬆訪客身心。

Distinguished rose gold and silver cube frames above the entire space. The gradient color palettes reveal an image of ice floating on the liquor and then identify the aim of the business space. The imposing creativity presents that fine liquor is processed through distilling over time. Furthermore, the adequate lighting design with dimmers incorporating small light bulbs in the frames, pendant lights, and under-shelf linear lighting renders a starry night sky to the customers.

回形動線多樣機能
O-Shape Moving Flow & Diverse Functional Spaces

本案將櫃台、長桌和沙發組配置於場域中央，規劃弧形環繞四周的酒類展示櫃，打造流暢選購的回形動線，並將櫃台高度調低，便於服務人員隨時注意客人情況；中央長桌兼有品酒及餐敘功能，搭配投影幕可轉為會議空間，供人商談使用，最深處的沙發區則適合小憩飲酒，或與酒師、三五好友交流知識心得，洋溢沙龍般的閒適氛圍。

We arranged the reception desk, a long table, and seating furniture in the center, surrounded by display shelving to shape a smooth traffic pattern for shopping. A low counter enhances the attendant staff's work in response to good customer service. The lounge section provides tasting and dining functions and a conference room with a projector and screen. Additionally, you can share experience and knowledge with sommeliers and friends in the seating area at the end, enjoying a salon-like ambiance.

綠意建材品牌理念
Green Building Materials & Brand Concept Achievement

將寫意環境視為良好交際的基礎，我們規劃敞亮的開放式空間，予人隨興選購的自由度和歸家般的親切感，期許員工、酒師和訪客都能在此輕鬆交談，享受交流共同興趣的喜悅，展現「注重人們互動」的品牌理念，且全區展示櫃皆以F1低甲醛建材製成，搭配易拆裝的系統櫃，方便未來搬遷時使用。

We create a delectable space to enhance business communications, allowing a homecoming feel and free shopping. It is a pleasure to see all the attendant staff, sommeliers, and customers enjoy their shared interest in the expansive open layout that achieved our brand concept of "interaction emphasis." Additionally, we exploit F1-graded low-formaldehyde materials to set up all display shelving, and the removable modular furniture facilitates relocation in the future.

外觀
Exterior Facade

跳脫傳統酒業的嚴肅感受，建物外規劃兩處草坪，形塑家中庭院般的風景，予人親切溫馨感，門面選用茶鏡與玻璃，並將金框延伸至招牌上，共創大氣的第一印象，正斜相間的木方格則呼應內部主題，同時增添趣味性。

Differing from the old-fashioned solemn ambiance of liquor shops, we planned a front yard landscape with lawns to deliver a welcoming feel. A golden-trimmed tinted glass and mirrored facade coordinate with the stunning signage, presenting dignified scenery at first glance. Upright or slanting cube frames complement vivid interest and harmonize with the interior design.

櫃台
Reception Desk

櫃台設計為八角形以呼應弧形動線，並選用黑金石檯面搭配木質線板櫃面，調和冰冷堅實與柔潤暖意，而石材易養護、耐酒精的特性也提升員工整理的便利性。

The octagonal shape coheres to smooth, rounded traffic flows. The sparkling black quartz countertop and wood moldings surface mix and match solid and warm textures. Besides, the stone countertop benefits make the staff enjoy minimal maintenance work because of its durable nature and chemical resistance.

品酒區
Tasting Lounge

品酒長桌延續櫃台的玄色石材，上方懸掛一列同色的工業風吊燈營造儀式感，圓形燈具則在東方美學中具團聚意涵，表現對相聚時光的珍重。

A long table expands the dark stone appeal of the reception desk. The array of industrial pendant lights delivers a sense of ritual. Simultaneously, we emphasize gathering times with the circular pattern that reveals a metaphor for homecoming in Chinese culture.

販售區、交談區
Display Zone

販售區設置一座鐵件木片共組的穿透屏風，凸顯市場上的著名品牌，地坪透過大理石紋PVC地磚和木紋磚區隔前後，並以弧形過渡交界處，引導客人深入場域；交流區設有L型沙發和單人椅，同時提供多組顧客不同座位，也營造慵懶放鬆氛圍。

First, we built a transparent partition shelf with metal and timber, displaying all kinds of fine liquor on the market. Then, the marble flooring and wood tiles form different areas along a curved boundary to cater to the customers. In addition, an L-shaped sofa and single chairs allow multiple groups of seating in a cozy ambiance.

項目資訊

案名：釀粹．悠淳
項目類型：商業空間
項目地址：台灣台中
設計團隊：藝喆設計
項目坪數：86.32坪
主要建材：大理石、鐵件、特殊漆面、超耐磨地板、鍍鈦金屬

本文由OPEN編輯部撰寫